Interested in knowing the tactics for marketing your ecommerce business?
Your sales anxiety arises the moment your online store goes live. For you, it’s all about the sales. And without a doubt, marketing is essential to generating strong sales in this cutthroat industry. I get it. Without promoting your products through email, social media, or paid advertisements, it’s hard for someone on social media or at home to know that you’re selling excellent stuff.
Alright, then, let’s dive in and learn some tried-and-true tips for marketing your e-commerce business.
What Is Ecommerce Marketing?
Promoting a business’s products through an online store is known as commerce marketing. Attracting new visitors, convincing them to make a purchase, and keeping them as customers are the three main objectives of online store marketing. Advertising in this context makes use of a wide range of digital mediums and strategies to raise brand recognition, boost sales, and attract more customers.
The next sections will provide you with different strategies to increase your online sales. Now, then, let’s begin!
10 Ways To Market Your Ecommerce Business
For a comprehensive grasp of ecommerce marketing strategies, the following are the different types of ecommerce marketing.
1. Utilize Different Social Media Platforms
The key to successful social media marketing is maintaining a consistent posting schedule that works for your customers. This will help you reach them and engage with them more frequently.
It’s not a good idea to use every single social media platform. Pay more attention to the channels where your consumers are actually making purchases. If you use data-driven tools like Google Analytics, you may find out which platforms their buyers are utilizing the most.
Choose the social media sites that your target audience frequents most, and use them to your advantage by posting relevant industry news and trends.
You should also promote your website and items by sharing links to them, but not bombarding them with advertisements. Your social media presence will lose value and usefulness to purchasers if you promote yourself too much. The ideal split is 80/20, with 80% being relevant industry news and 20% being advertisements for your services and products.
2. Use PPC Marketing
PPC advertising is a kind of digital marketing in which advertisers shell out cash whenever one of their ads gets a click. In this ecommerce marketing strategy, you have to see if your campaigns are profitable by comparing the cost of the ad to the number of clicks and purchases it brought in.
Most PPC ads appear on the Google search engine results page. This is why Google AdWords is the most widely used PPC platform. With AdWords, you can build ads that show up on Google’s SERP and bid on their placement. All you have to do is place a bid on a keyword, and the ad’s quality score and quantity of the bid determine which ads are perfect to continue with.
Likewise, paid search strategies are also used in social media advertising. You can choose to pay according to CPC (cost per click) or CPM (cost per thousand impressions), and your ads will show up on users’ feeds or timelines, depending on the platform. Many popular social media platforms use this paid advertising strategy, including Snapchat, Instagram, LinkedIn, and Facebook.
3. Establish Strong Partnerships That Work
One of the best ecommerce marketing strategies is to make connections with influential people in your industry to create discussions about your store. Get in touch with blog owners to find out whether they would be interested in writing a review of your website or items. This way, your e-commerce site can attract thousands of targeted visits by being included in an article on a prominent site.
Another ecommerce marketing strategy is to find influential people in their field on social media and get in touch with them so they can promote your store. You should start regularly interacting with social media profiles that have a lot of followers and are associated with your sector when you’ve found them.
4. Experience Podcast Ads
Visuals aren’t necessary for all marketing campaigns. Podcast advertising is the most successful ecommerce marketing strategy these days. Because most podcasts target specific demographics, advertising on these shows is an excellent way to reach your target customers. For example, Blue Apron and Dollar Shave Club are just two of the many online retailers that have found success using podcast advertising.
When selecting where to position your podcast advertisement, take the message’s content into account. For ads that don’t need more than a few lines, consider purchasing a pre-roll or post-roll spot at the start or finish of a podcast. During the middle of podcasts, when listeners are already engaged and comfortable, go for a longer mid-roll ad if you want to convey a longer message. The typical difference in price between mid-roll and pre- or post-roll commercials is a few cents.
5. Attract More Buyers By Going Multichannel
One of the best ecommerce marketing strategies is to sell on several platforms, such as Etsy, Amazon, and eBay, which can increase your brand’s exposure. Sellers that use three or more channels saw a 144% increase in sales.
By selling on many platforms, you can boost the exposure of your online business and brand. This is because marketplaces typically receive more traffic than individual online stores. Different channels bring in different types of customers to your online store. By promoting your products and brand through various platforms, you may tap into this pool of potential customers.
Buyers who have seen your items in a marketplace are more likely to become loyal customers and do further product research on your website.
6. Be Prepared With An SEO Plan
One drawback of running an online store is the lower volume of customers compared to major marketplaces such as eBay and Amazon. If you want more people to visit your online store, you need to make sure that the titles and descriptions of your products include SEO keywords. Incorporating keywords and phrases that people use when searching online can increase traffic to your store and, ultimately, purchases.
Find SEO keywords by consulting a third-party resource like Google, Ahrefs, or Amazon. You can use Google Analytics to see how well your SEO approach is doing. This tool allows you to examine the Channels report in the Acquisition section to identify the organic search terms that are generating more traffic and sales.
This is a slow ecommerce marketing strategy that gives you results very slowly because SEO takes time. But in the long run, it will establish your authority.
7. Initiate A Blog
Participating in content marketing requires neither artistic nor culinary skills. Blogs are a great way for businesses of all sizes and in all sectors to connect with their customers, share helpful information, and establish credibility. Blogging as a promotional tool never ends, what with posting content, sharing it on social media, and using search engines to generate visitors.
Feeling stumped for a topic? Collect the inquiries that customers often make to your customer support department. Make sure to generate posts that address these concerns so that purchasers may come back to them for future help.
If you want your blog posts to stand out and be easier to understand for your readers, try including illustrations like charts and movies. Think about making use of diagramming tools like Gliffy to make visuals like flow charts and Venn diagrams.
By consistently publishing blog posts and promoting them on social media, you may increase product awareness, website traffic, and ultimately, revenues.
8. Take Advantage Of Email Marketing
One direct ecommerce marketing strategy to communicate with clients and prospective customers is through email marketing. It involves interacting with your customers through the delivery of newsletters, promotional offers, and customized proposals. People are more inclined to take advantage of sales and promotions that cater to their needs and wants because they care most about how your product can improve their lives.
You can also use the activities that potential customers have done on your website to send them promotions. For example, you can use their purchase history to send them emails recommending things you believe they’ll like. Giving a discount for customers who haven’t bought anything yet is another way to attract them.
Must Read: How Much Investment Required for Amazon FBA in Pakistan
In Marketing Race, Slow And Steady Wins
The importance of marketing your online store has never been higher, what with the rise of ecommerce and the intense competition among retailers. But don’t be hasty. It always requires some time and practice to put this guide’s ideas into action. The strategies span multiple channels, all of which require regular monitoring. Moreover, benefits will take some time to emerge.
In addition, ecommerce expert like Munir Ahmad can be a great asset when it comes to developing market-specific strategies and insights. Whether you’re just starting out or want to step up your existing game, it’s best to follow these ecommerce marketing strategies and join hands with experts.
