It’s clear that picking the wrong product on Amazon can derail all your hard work in the Amazon business. That’s why finding the right product can feel like such a challenge. Thus, the success of your store really hinges on the products you choose.
Finding the perfect product to sell on Amazon can be tough, but with the right strategies, you can discover hidden gems that could make your Amazon FBA business a success. If it’s still a daunting task for you, you can take the help from the Amazon product hunting services. In this blog post, we’ll explore five proven methods to help you find profitable product ideas that can set you up for long-term success.
What is Amazon Product Hunting?
Amazon product research is all about finding the best products to sell on Amazon. It involves identifying items that have high demand, low competition, and good profit potential. This whole process is called Amazon product hunting as well. This process helps you figure out which products are likely to perform well and attract buyers.
You can do product hunting by looking at various factors like search volume, sales trends, and competitor listings. Also, you can approach Amazon product hunting in two main ways: manually or by using product research tools like Jungle Scout and Helium 10. While many sellers today lean on these software tools for their efficiency, it’s also smart to do some manual searching. This way, you can uncover unique products and verify them yourself.
Amazon Product Hunting Criteria
Nowadays, Amazon is so competitive. This is why you need to find out your product ideas in 2024 on the basis of the following Amazon product hunting criteria.
- Demand: high search volume and low Best Sellers Rank (BSR)
- Competition: number of existing listings and quality of competitor listings
- Profitability: cost of goods vs. selling price and Amazon fees and other expenses
- Product Size and Weight: Impact on shipping and handling costs and FBA fees
- Product Reviews: Number and average rating of reviews and common review themes
- Seasonality: Demand trends (seasonal vs. year-round) and sales cycle
- Regulations and Restrictions: Compliance with Amazon policies and restrictions in specific categories
- Unique Selling Proposition (USP): Differentiation from competitors and branding opportunities
- Supplier Reliability: quality and consistency of supply and lead times and reliability
Best Amazon Product Hunting Techniques
Finding the right products to sell on Amazon can be a game-changer, and using smart Amazon product hunting techniques is key. That’s why mastering these techniques will make the process smoother and set you up for success in the Amazon marketplace.
Method 1: Utilize the Helium 10 Black Box Tool
The Helium 10 Black Box tool is a powerful product research platform that allows you to analyze Amazon’s vast catalog of products and identify potential opportunities. Here’s how you can use it effectively:
- Log into your Helium 10 account and navigate to the “Product Research” section, where you’ll find the Black Box tool.
- Select the appropriate marketplace (e.g., Amazon.com, Amazon.co.uk) and choose a specific subcategory to narrow your search.
- Apply filters such as minimum and maximum price, shipping size and weight, and monthly revenue range to find products that fit your criteria.
- Analyze the search results, taking note of products that seem promising, and add them to your product idea list.
- Repeat the process with different subcategories to uncover a diverse range of potential products.
Remember, the key to using the Black Box tool effectively is to strike a balance between broad and narrow searches. Start with a specific subcategory, and then gradually expand your search if needed.
If you’ve narrowed it down to 4 or 5 promising products and aren’t sure which one to pick, our business efficiency consulting services can take on this challenging task for you. We’ll analyze your options and provide strategies to help ensure your chosen product becomes a success on Amazon.
Method 2: Explore Alibaba for Supplier Insights
Alibaba, the world’s largest business-to-business platform, can be a goldmine for product ideas in 2024. By searching for products you’ve identified using the Helium 10 Black Box tool and exploring the suppliers, you can uncover additional product opportunities.
- Search for a product you’re interested in on Alibaba and navigate to the “Suppliers” tab.
- Explore the profiles of various suppliers and take note of the other products they offer.
- Reach out to the suppliers and ask about their best-selling products or any new product ideas they can share.
- Add any promising products to your product idea list, as these suppliers have already done the research and development work.
Connecting with Alibaba suppliers can provide valuable insights into the latest trends and popular products in your target market, helping you in Amazing Amazon product research.
Method 3: Leverage the Power of Store Sniping
Store sniping is a technique that involves identifying successful Amazon sellers and analyzing the products they offer. By studying the products of top-performing sellers, you can uncover potential opportunities for your own Amazon FBA business.
- Search for a product on Amazon and identify a best-selling or highly-ranked item.
- Click on the seller’s store and navigate to the “Products” section to see the full range of items they offer.
- Analyze the seller’s product selection and look for any items that could be potential product ideas for your own business.
- Consider how you can differentiate or improve upon the products the seller is offering to create a unique value proposition.
Store sniping allows you to make use of the research and product selection of successful Amazon sellers, giving you a head start in your own product research process.
Method 4: Tap into Your Own Everyday Experiences
Sometimes, the best product ideas can be found right in your own home. By taking a closer look at the products you use daily, you can uncover potential opportunities for your Amazon FBA business.
- Spend some time walking around your house, examining the products you use regularly.
- Look for everyday items that could be improved, made more convenient, or targeted towards a specific audience.
- Consider the pain points or frustrations you experience with certain products and think about how you could create a better solution.
- Add any promising product ideas to your list, as these are likely to resonate with customers who share similar experiences.
This “house hunting” approach can be a surprisingly effective way to identify unique product ideas that you have a personal connection with, making it easier to understand and cater to your target market.
Method 5: Explore Rebate Sites for Inspiration
Rebate sites, such as Rebate Key, can provide valuable insights into the types of products that Amazon sellers are currently launching and promoting through giveaways or discounted sales.
- Visit a reputable rebate site and browse through the various product categories.
- Analyze the products being offered, taking note of any trends or emerging opportunities.
- Consider how you could potentially improve upon or differentiate the products being launched on the rebate site.
- Add any promising product ideas to your list, but keep in mind that using rebate sites to launch products may go against Amazon’s terms of service.
While the use of rebate sites for product launches is a controversial topic, exploring them can provide valuable insights into the types of products that are currently resonating with Amazon customers.
Start by exploring all the Amazon product hunting techniques mentioned and focus on mastering one or two of them. This approach will help you find various products that meet the criteria for success on Amazon.
Bonus: Assessing Product Viability
After compiling your list of potential product ideas, the next step is to assess the viability of each opportunity. This involves using tools like Helium 10’s X-ray to analyze the market, competition, and demand for each product.
- Search for the main keyword of each product idea on Amazon and open the X-Ray tool.
- Remove any sponsored products from the results to focus on the organic market.
- Analyze the revenue, review ratings, and other key metrics to gauge the strength of demand and competition.
- Look for ways you can differentiate or improve upon the existing products in the market.
- Prioritize the product ideas that have strong demand, manageable competition, and opportunities for differentiation.
By thoroughly assessing the viability of each product idea, you can make informed decisions and focus your efforts on the most promising opportunities for your Amazon FBA business.
Conclusion
Finding the right product to sell on Amazon can really make a difference for your FBA business. By using the five methods we’ve covered in this blog post—the Helium 10 Black Box tool, Alibaba supplier insights, store sniping, house hunting, and rebate site exploration—you can discover a ton of potential product ideas that could set you up for long-term success.
If you’re ready to take your Amazon FBA journey to the next level, be sure to have Amazon product hunting services at least in the beginning. Additionally, you can book a 1-on-1 consultation with e-commerce expert Munir Ahmad.
Remember, the key to effective product research is to keep an open mind, explore diverse sources, and thoroughly assess the viability of each opportunity.