Best Ecommerce Platform In Pakistan For Boosting Your Sales

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Are you considering launching an online business in Pakistan? On the other hand, you might already be running a brick-and-mortar business and be interested in branching out into sales over the internet. In any case, you can’t succeed in online sales without first selecting the best ecommerce platform. In order to help you sell your items to a wider audience, this post will introduce you to 07 of the best ecommerce platforms in Pakistan

Let’s get started. 

Best 7 Ecommerce Platforms in Pakistan 

The following are the top e-commerce platforms in Pakistan that you can use to boost your sales and revenue. 

1. Shopify

Here’s why Shopify has become a hot favorite in Pakistan’s e-commerce scene: its adaptability and functionality are simply unbeatable. With a whopping 25.4% increase in the third quarter of 2023 and a 37% increase in Q1 of 2024, Shopify has proven its worth in the Pakistani market. What’s great about it? Well, it’s like the Swiss Army knife of e-commerce platforms—it can handle just about any digital or physical product you throw its way, making it a go-to tool for businesses aiming to expand online.

Advantages and Disadvantages of Shopify 

Now, let’s talk about the good stuff and the not-so-good stuff:

The Advantages 

Shopify’s growth spurt in Pakistan speaks volumes about its effectiveness and popularity.

Its flexibility is a game-changer, allowing businesses to sell anything from handmade crafts to digital downloads with ease.

The Disadvantages 

It can be a bit heavy on the wallet, especially for startups or smaller businesses.

And let’s be real—Shopify’s got a bit of a learning curve, so beginners might need some time to wrap their heads around all its features.

But what makes Shopify shine? Well, it’s a one-stop shop for creating and managing online stores. Plus, it doesn’t discriminate—whether you’re selling jewelry or e-books, Shopify’s got your back. So, if you’re in the market to showcase a diverse range of products online, Shopify’s your best bet. It’s like having a trusted sidekick for your e-commerce journey, helping you navigate the ever-evolving landscape of online sales in Pakistan.


Let’s break down why is such a big hit in the online retail scene in Pakistan: it’s like the Amazon of Pakistan, offering a massive selection of products that cater to just about every shopper’s needs. From everyday essentials to niche items, has become the go-to destination for online shopping enthusiasts across the country. But it’s not just consumers who are benefiting; is also a lifeline for local businesses, giving them a platform to showcase their products to a wider audience.

The Advantages And Disadvantages Of  Using Daraz

Now, onto the good stuff and the not-so-good stuff:

The Advantages 

  •’s product range is second to none, giving customers endless options and convenience.
  • For local businesses, it’s a game-changer, providing them with access to a larger market than ever before.
  • And let’s not forget about the positive customer experiences—many users rave about receiving their products on time and as expected.

The Disadvantages 

  • Of course, there are some hiccups along the way; some users have reported receiving items of questionable quality.
  • Customer service could use a bit of improvement, with complaints about responsiveness and effectiveness.
  • And then there’s the return policy—some customers have found it to be a bit of a hassle, which can be a turn-off for potential buyers.

But what makes stand out? Well, it’s all about the variety. Whether you’re shopping for groceries or gadgets, has you covered. And for local businesses looking to make their mark in the online world, provides the perfect platform to do just that. Plus, with a range of convenient payment options, shopping has never been easier. So, if you’re all about the convenience and variety of online shopping, is the place to be. Whether you’re stocking up on essentials or hunting down something special, has something for everyone.


Let’s take a look at why is making waves in Pakistan’s e-commerce scene: it’s carving out a niche with its wide product range and customer-focused payment options. What makes it stand out is its commitment to safety and credibility, backed by certifications from DNSFilter and Trend Micro.

The Advantages And Disadvantages Of Using Shopon

Now, let’s dive into the pros and cons:

The Advantages

  • offers reliable payment methods that ensure customers can get their money back, providing peace of mind for online shoppers.
  • The platform boasts a wide variety of products, catering to different needs and preferences.
  • With a valid SSL certificate and recognition from trusted safety organizations, provides a secure shopping environment.

The Disadvantages 

  • Despite its strong offerings, doesn’t attract a large number of visitors, suggesting it’s still growing its market presence.
  • Some users might be wary of the anonymous payment options available on the site.
  • There have been some reports of customers receiving fewer items than ordered, indicating an area that needs improvement.

So, what makes worth checking out? The platform excels with its extensive range of products, making it a versatile choice for online shoppers in Pakistan. It also prioritizes secure and customer-friendly payment methods, enhancing user trust and satisfaction. Plus, its safety certifications from reputable organizations add an extra layer of credibility.

Who is it best for? is perfect for those who are comfortable with online shopping and understand the associated risks. It’s great for shoppers who appreciate having a variety of products in one place and value secure payment methods. Whether you’re a seasoned online shopper or a cautious newcomer, offers a compelling and trustworthy option in Pakistan’s e-commerce landscape.

4. Shophive

If you are a seller, provides you with an incredible opportunity to connect with a large number of people in Pakistan who are looking for deals. The exceptional bargains and low pricing that offers on a wide range of products are what customers enjoy most about the website. Furthermore, the trustworthiness of the platform is a result of the fact that consumers consistently give good scores to the quality of the products.

The Advantages And Disadvantages Of  Using Shophive

The following is a rundown of the reasons why local businesses ought to think about using

The Advantages 

  • is a popular destination for customers who are looking for value because of its competitive discount rates. Cost-conscious customers are drawn to because of its enticing discounts. When you are offering fantastic bargains, this can greatly increase the number of sales you make.
  •  The customer care team of the website is well-known for its direct and prompt communication, which can help in the resolution of difficulties in a timely manner and ensure that customers remain satisfied.

The Disadvantages 

  • There have been cases of sluggish responses and difficulties in receiving refunds, despite the fact that their customer support is normally proactive. There is a need to be conscious of these problems.
  • A number of consumers have reported getting their orders late or not receiving their products at all. When it comes to maintaining a positive reputation as a seller, it is important to ensure that shipping is done promptly and to resolve any delivery issues that may arise.
  • Although many customers are happy with their purchases, there have been complaints about defective or low-quality products. Maintaining high-quality standards is crucial to avoiding these issues. is ideal for local businesses looking to reach consumers who are on the hunt for bargains. If you’re offering discounted products and are prepared to navigate potential customer service and delivery challenges, is a great platform to expand your online presence. This makes it a top choice for businesses wanting to tap into Pakistan’s vibrant e-commerce market and attract value-seeking shoppers.

5. Telemarket

If you’re a seller interested in selling on e-commerce platforms in Pakistan and New Zealand, you should keep an eye on People who are careful with their money and are always searching for sales have made this platform their own. Why is the best option for your business? Let’s discuss it.

What Makes It Great? Shoppers love because of the unbelievable deals they offer on a variety of products. If you value reliability and dependability, this is a good option because customers usually rave about the quality of the products they get.

The Advantages And Disadvantages Of Using Telemarket 

The pros and cons of using the Telemarket e-commerce platform are as follows:

The Advantages

  • attracts budget-conscious buyers with its great prices. Offering competitively priced products can enhance sales dramatically.
  • Their team resolved issues swiftly and kept consumers delighted with direct and timely communication.

The Disadvantages 

  • Reports of delayed responses and trouble getting refunds have surfaced despite their best efforts. Being proactive about customer service can help sellers avoid these pitfalls.
  • Some buyers received things late or not at all. Shipping quickly and reliably can boost your platform’s reputation.
  • Although a large number of consumers are pleased with the quality, there have been some cases of subpar or damaged goods.

Who is it best for?  Sellers targeting budget-conscious consumers should use This platform can help you grow your online presence if you offer exceptional deals and can handle customer care and shipping issues. thrives in Pakistan’s e-commerce market with its low prices and wide selection, giving it a great platform for your business.

There are many other platforms as well. Let’s shed light on them one by one. 

6. AliExpress

This is a foreign e-commerce platform that has become increasingly popular in Pakistan. Alibaba Group is the owner of it. As a result, Pakistani companies can sell their products to customers all over the world.

The Advantages And Disadvantages Of Using AliExpress 

The pros and cons of using AliExpress for selling your products are as follows:

The Advantages 

  • Sell to clients all across the globe.
  • A wide selection of items is offered.
  • Strict regulations are in place to protect buyers.

The Disadvantages 

  • International shipping causes delivery times to be longer.
  • Communicating with clients from other countries might be challenging due to language barriers.

Who is it best for? AliExpress is a great place for Pakistani e-commerce companies, particularly those interested in dropshipping, to find wholesale goods. Also, it’s a great choice for individuals looking for a wide variety of products at reasonable prices.

7. is becoming more well-known in Pakistan’s online retail market as a result of certain satisfied customers. Its diverse product selection and positive reviews from actual customers point to its future as a leading Pakistani e-commerce platform. It is becoming more and more well-known among the nation’s online purchasing websites for these factors.

Advantages And Disadvantages Of Using 

The following are the pros and cons of using Goto as your e-commerce platform:. 


  • A vast array of categories, spanning from groceries to gadgets.
  • Recognized for dependable service and authentic products.
  • Dedicated to the Pakistani market and its specific requirements.


  • Not as well-known as industry heavyweights like Daraz in terms of brand recognition.
  • Aims to continue reaching a wider audience.

If you’re a seller looking to reach tech-savvy consumers that value variety in products and are willing to try out new platforms, is a great option. Customers who are familiar with online shopping and are looking for alternatives to Pakistan’s more well-known e-commerce sites may find what they’re looking for here, as it offers a wide variety of products at affordable prices.


Must Read: How Much Investment Required for Amazon FBA in Pakistan


What Factors To Consider While Choosing The Ecommerce Site In Pakistan?

There are a number of factors to think about when picking an e-commerce site in Pakistan to make sure it suits your company:

  1. Ease of Use: Think about how the online store’s sellers and buyers will interact with the site. To make online buying easier and more satisfying for customers, search for platforms with user-friendly interfaces and navigation.
  2. Shipping and Logistics: Consider the platform’s delivery choices, shipping prices, and fulfillment services when assessing its shipping and logistics capabilities. Make sure your customers’ products are delivered on time by choosing a platform that offers dependable shipping options.
  3. Brand Reputation: Think about the e-commerce site’s legitimacy and reputation in the Pakistani market. Go with sites that have a solid reputation for satisfying customers and have a good track record of customer trust.
  4. Support for Sellers: Seek out platforms that offer sellers a full suite of services, such as training, customer service, and resources. You can overcome obstacles and maximize your sales performance with the help of a platform that offers strong seller support.
  5. Cost And Fees: Find out what the listing fees, transaction fees, and other related costs are before you commit. Get the most bang for your buck by comparing the prices of various platforms.
  6. Platform Features: Check out the e-commerce site’s analytics, marketing tools, payment gateways, product listing options, and other features and tools. Make sure the platform you pick has all the features you need to run and expand your online store efficiently.
  7. Reach Your Target Audience: Think about who uses the platform and if they are a good fit for your brand. To increase your chances of making a transaction, seek for websites that have a big and varied audience.
  8. Scalability: Select a platform that can expand to accommodate your company’s future needs. Try to find a solution that can grow with your business, allowing you to add more products, enter new markets, and handle higher sales volumes.

You can choose the best Pakistani e-commerce platform to display your products, attract your ideal customers, and boost sales by giving careful consideration to the above aspects.

Which Platform Is Best For Online Business In Pakistan?

There is no better place to start your e-commerce business in Pakistan than With its huge user base and extensive set of selling options, it easily ranks as the top e-commerce platform in the whole country. Your company can get the boost it needs to survive in the competitive online market with the help of’s vast reach and support infrastructure.

Which Website Is Most Used In Pakistan?

As far as e-commerce websites in Pakistan are concerned, is by far the most popular. Millions of shoppers seek out all sorts of products, from clothing to gadgets, at this store. Customers in Pakistan love the site because of its wide selection of products, frequent sales, and easy-to-navigate interface.

Is ECommerce Profitable In Pakistan?

Online shopping is becoming increasingly popular and profitable in Pakistan. An increasing number of customers are using e-commerce platforms for their purchases due to the widespread use of the internet and their growing comfort level with online shopping. Because of this, there is a fantastic chance for companies to take advantage of this growing market. The e-commerce market in Pakistan has huge earning possibilities, regardless of whether you’re targeting a local or international audience.


Your online business’s success in Pakistan hinges on your choice of e-commerce platform. There is a platform out there that can accommodate your needs and budget, regardless of whether you are a small startup or an established corporation. Making the most of these leading e-commerce platforms will help you stand out in the crowded Pakistani market, draw in more clients, and increase sales. Carefully weigh your alternatives, think about what your company needs, and pick the platform that fits in with your plans the best.

If you have any confusion, hire an expert ecommerce consultant to guide you the best. Contact us today.